they initiated Priority registration for the fall semester, the pop-up encouraged them
to consider summer session registration as well; special mailings to high school juniors
and seniors; advertising in SUNY student newspapers across the state; and use of
Newsday
notes which are affixed to the cover of the newspaper, telephone calls, email
blasts to identified cohorts, postcards, portal and web announcements, facebook
outreach, and the addition of Saturday hours of operation by our enrollment services
professionals, counselors and academic advisors in order to assist students as they
pursued advisement and registration, all serving to promote enrollment.
Priority registration initiatives and communication strategies resulted in thousands
of students being registered in just the first three days of registration.
is year, we completed production on the latest iteration of the College’s award-
winning series of “sweatshirt” ads, by featuring faculty members who have come to
teach at Suffolk after completing their studies at well-known colleges and
universities across the country and internationally. Highlighted in the spot are Steven
Lanz-Gefroh, Professor of eatre-Yale University; Chef Andrea Glick-Le Bernardin;
Dr. John Jerome, Professor of Mathematics-Stony Brook University; Dr. Michael
inglis, Professor of Physics-University of Hertfordshire, and Timothy McHeffey,
Professor of Business-Suffolk County Community College.
As the popularity of videos continues to grow, the office of institutional Advancement
collaborated with the Media Services department this past year to create a range of
Student and Alumni Spotlight videos. ese videos are displayed on the College’s
website as part of an overall strategy that helps engage and inform potential students
about the way in which Suffolk is continually transforming lives. e videos are
available online at:
is past spring marked the seventh annual issue of
Career Focus
magazine. is past
issue shared many stories about the College’s programs and services, including the
cover story highlighting 50 years of nursing at Suffolk.
Career Focus
was distributed
to more than 440,000 households in Suffolk County, as well as to all regional high
schools, libraries and BoCeS facilities. it is also available on our website as an
online magazine.
e institutional Advancement team continues to collaborate with the college
community on the production of a wide range of publications and communications
materials, including a new viewbook and brochures for veterans Services, financial
Aid, Disability Services, the Honors Program, radio & Tv Production and Suffolk
Athletics. it is worth mentioning that we saw a significant increase in interest for our
welding program following a feature story about welding opportunities in the recent
Career Focus
magazine. in fact, within just a few weeks after the magazine came out,
we had filled two classes and already had a waiting list for two more.
in support of enrollment management efforts for the 2015 fall semester, the office
of institutional Advancement partnered with Cox Media on a new recruitment
initiative to access their database of over 51,000 parents with children aged 16-17
who reside in Suffolk County. e College issued an email to the list; those who
clicked “learn more” were linked to our current enrollment landing page and
encouraged to provide contact information so that enrollment management and
admissions staff could follow-up with them. To date, we have received over 4,000
responses to this communication.
A review of the click-through rates and the number of impressions generated by the
2014-2015 Review of Accomplishments
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