| Grant HEGIS Code - 5004, CIP Code - 52.1899 Program Learning OutcomesCurriculum Code: BUMK-AAS |
|
The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing. |
| FIRST SEMESTER: 17 credits | Credits | |
| ♦ | ACC101: Financial Accounting I | 3 |
| ♦ | BUS101: Introduction to Business | 3 |
| ♦ | BUS115: College/Workplace Skills Seminar | 1 |
| ENG101: Standard Freshman Composition | 3 | |
| ♦ | MKT101: Marketing | 3 |
| Laboratory Science Elective | 4 | |
| SECOND SEMESTER: 15-16 credits | Credits | |
| ♦ | ACC102: Financial Accounting II or ACC115: Managerial Accounting |
3-4 |
| ♦ | BUS117: Business Communications or BUS201: Management Principles and Practices |
3 |
| ENG201: Advanced Expository Writing | 3 | |
| ECO111: Macroeconomics: The National Economy or ECO112: Microeconomics: Prices and Markets |
3 | |
| ♦ | LAW101: Introduction to Law or LAW111: Business Law I |
3 |
| THIRD SEMESTER: 16 credits | Credits | |
| MAT103: Statistics I | 3 | |
| ♦ | MKT107: Consumer Behavior | 3 |
| ♦ | MKT213: Advertising | 3 |
| *♦ | BUS112: Computing for Business or Computer Science (CST/CSE) Elective |
4 |
| COM101: Introduction to Human Communication or COM131: Theories of Persuasion |
3 | |
| FOURTH SEMESTER: 16 credits | Credits | |
| MAT104: Statistics II | 3 | |
| ♦ | MKT201: Marketing Management | 3 |
| ♦ | BUS103: Retailing Principles or MKT216: Principles of Sales or MKT220: International Marketing |
3 |
| ♦ | MKT218: Marketing Research | 3 |
| Physical Education | 1 | |
| ** | Social Sciences Elective | 3 |
| MINIMUM CREDITS REQUIRED | 64 | |
| * | If choosing a Computer Science (CST) elective, CST101 is recommended. |
| ** | Recommended: SOC101, PSY101, PSY216, ANT101, or HIS104. |
| ♦ | These courses constitute the major courses in this curriculum. |
