Grant HEGIS Code - 5004, CIP Code - 52.1899 Program Learning OutcomesCurriculum Code: BUMK-AAS |
The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing. |
FIRST SEMESTER: 17 credits | Credits | |
♦ | ACC101: Financial Accounting I | 3 |
♦ | BUS101: Introduction to Business | 3 |
♦ | BUS115: College/Workplace Skills Seminar | 1 |
ENG101: Standard Freshman Composition | 3 | |
♦ | MKT101: Marketing | 3 |
Laboratory Science Elective | 4 |
SECOND SEMESTER: 15-16 credits | Credits | |
♦ | ACC102: Financial Accounting II or ACC115: Managerial Accounting |
3-4 |
♦ | BUS117: Business Communications or BUS201: Management Principles and Practices |
3 |
ENG201: Advanced Expository Writing | 3 | |
ECO111: Macroeconomics: The National Economy or ECO112: Microeconomics: Prices and Markets |
3 | |
♦ | LAW101: Introduction to Law or LAW111: Business Law I |
3 |
THIRD SEMESTER: 16 credits | Credits | |
MAT103: Statistics I | 3 | |
♦ | MKT107: Consumer Behavior | 3 |
♦ | MKT213: Advertising | 3 |
*♦ | BUS112: Computing for Business or Computer Science (CST/CSE) Elective |
4 |
COM101: Introduction to Human Communication or COM131: Theories of Persuasion |
3 |
FOURTH SEMESTER: 16 credits | Credits | |
MAT104: Statistics II | 3 | |
♦ | MKT201: Marketing Management | 3 |
♦ | BUS103: Retailing Principles or MKT216: Principles of Sales or MKT220: International Marketing |
3 |
♦ | MKT218: Marketing Research | 3 |
Physical Education | 1 | |
** | Social Sciences Elective | 3 |
MINIMUM CREDITS REQUIRED | 64 |
* | If choosing a Computer Science (CST) elective, CST101 is recommended. |
** | Recommended: SOC101, PSY101, PSY216, ANT101, or HIS104. |
♦ | These courses constitute the major courses in this curriculum. |